The Website Is the First Room They Walk Into.
Before the showroom, the site visit or the consultation, there is the website. For a business that sells taste, it should feel the way your work does. Most feel like a waiting room. This Sydney studio designs the other kind.
The three seconds
Your clients decide in moments whether you are the studio they can afford, or the one they can’t afford not to hire. That moment is usually lost to small things: a template that looks like everyone else’s, photography compressed to mush, an enquiry form that tells you nothing. We sweat the small things.
Specified, Not Templated.
You would never hand a client a room without a finishes schedule. Here is ours: what goes into every studio website, item by item.
| Code | Item | Specification |
|---|---|---|
| TY-01 | TypographySet, not selected | Typefaces chosen for your brand, then sizes, spacing and line lengths tuned the way a print designer would. No theme defaults. |
| IM-01 | ImageryFull fidelity | Your photography served sharp on every screen, sized per device so it loads fast without being crushed. Every image described properly, because that description is how Google Images and screen readers find your work. |
| PC-01 | PaceComposition & motion | Layouts that give the work room to breathe. Motion used sparingly, the way a good room reveals itself: one thing at a time. |
| EN-01 | EnquiryQualified first contact | An enquiry form that asks what you’d ask on the first call: scope, budget, timing, stage. You know who is on the line before you pick up. |
| SE-01 | SearchThe specialty and the suburb | Technical SEO, structured data and local search set up properly, so “interior designer Marrickville” or “cosmetic clinic Double Bay” finds you, not a directory listing. |
| PF-01 | PerformanceFast on a phone | Lean, hand-built pages with no page-builder bloat. Your clients are browsing between meetings, on mobile data, and they won’t wait. |
| CO-01 | ComplianceThe rules that apply to you | Accessibility built in, with WCAG AA as the target. Privacy handled properly. For clinics, copy written with AHPRA’s advertising guidelines in mind. |
| OW-01 | OwnershipYours, outright | Your domain, your content, your site. If we ever part ways, everything goes with you. |
We Don’t Send Proposals. We Send a Concept.
Your brand, your work and your words, rebuilt as your website could be, before you’ve spent a dollar. Each concept is shared privately with the business it was made for, and never published without their permission.
If one has been made for you, you’ll have received a private link.
Ask about a conceptFive Stages, One Point of Contact.
Your time goes on the decisions only you can make. Writing, building, search and launch are ours.
- i
Conversation
Thirty minutes on your work, your clients and what the website has to do for you.
- ii
Concept
Your homepage, designed with your real work, so you see the direction before you commit.
- iii
Refinement
We work through it together until it feels unmistakably yours.
- iv
Build
Every page hand-built, written, optimised for search and tested on real devices.
- v
Launch & care
Redirects from your old site so Google keeps your rankings, then ongoing care.
Small on Purpose. Personal by Design.
SpruceMySite Studio is the design-led practice of SpruceMySite. I’ve spent more than ten years building websites for Sydney businesses, from a base in Bondi Junction.
The studio takes on a small number of projects at a time. You won’t be handed to an account manager or an offshore team. You work with me directly, from the first conversation to launch and beyond.
- 10+years building Sydney websites
- 1point of contact, start to finish
- Bondi Junction based, not offshore
Let’s Talk About Your First Room.
Tell me a little about the business. I’ll reply personally, usually the same day.
Received
Thank you. I’ll be in touch shortly.